Hello! I am Dzifa Mensah Okpata, and I work at the intersection of tech, storytelling and data to build experiments online.
I LOVE MY WORK IN EXPERIMENTATION
I’m equally passionate about women’s career growth and financial independence. That’s why I founded Zero to Woman – a resource hub for ambitious women ready to thrive in their careers and the marketplace.
Doing the work
Making each day count
I believe in intentionally designing life to match your vision and living by your own rules. You really can just do things.
MY FOCUS
THE LATEST
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JOURNAL
The Art of Small Bets: Using Mini-Experiments to Validate Big Ideas
Early in my career, I learned this lesson the hard way when working on digital projects where I'd spend countless ...
Quality Control in Beauty: Building With Global Standards
When I launched Imara Beauty, I made a promise to myself and to the working women I serve: every product ...
The Delegation Learning Curve: What Moves The Needle
I used to believe that if I wanted something done right, I had to do it myself. As someone who's built ...